Mindshare Baltics

Mindshare Baltics is one of the biggest media agencies in Baltic countries which operates in Baltics for almost 20 years. A brief timeline of the company:

• 2009 Oct 1 || VIA Media joins global agency network Mindshare. Mindshare is one of the world’s leading media service networks and the fasted growing network in CEE. Mindshare management has chosen us, the second largest media agency in Baltic countries, in order to strengthen its position in Eastern Europe. We are proud of the fact and treat it as the indicator of our experience and knowledge recognition.

• 1997-2009 || VIA Media among TOP3 media agencies in Baltics. VIA MEDIA,  also known as Initiative/VIA during this period has always been among three biggest media agencies in each of the Baltic countries.

• 1997 || Launch of independent media agency VIA Media. We start operating in Estonia, Latvia and Lithuania in association with global agency network Initiative Media.

• 1992-1997 || Beginning of our operations. We start as the media department of an advertising agency AGE being one of the first specialised media departaments in Baltic countries.

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Our specialist services have been created to respond to client needs and is constantly being adjusted in the response to media market and consumer behavior changes in order to deliver 360° communication planning approach from research and insight to media buying and post campaign analytics. Mindshare structure is simple by design yet capable of dealing with the most complex communications challenges. We base this structure on four key concepts that we believe are vital to any marketer’s business: strategy, ideas, action and organization.  Accordingly, we have created four service areas to cover each of those areas:  Business Planning (strategy), Invention (ideas), The Exchange (action), and Client Leadership (organization). Mindshare global network also offers the great opportunity to share information around our global network.The Mbassador and Digital Nation networks have been created to make the world a smaller place for all Mindshare employees and clients.