Anu has been in media business over 15 years. She started as an account manager at AGE Media in 1995. Together with a small team she founded and built up VIA Media (now Mindshare), which became a strong and trustworthy independent company. Anu has been a CEO of the company since then. She enjoys working together with her team, seeing constant improvements, passion and new ideas that the team members offer.
Expertise areas: client and media relations, company vision, HR, supporting communication strategy development, supervision of client service, supervision of media buying negotiations, agency management
"My hobby is horse riding, but I love also cross-country skiing and spending time outdoors overall."
Triin has been working in digital media business since 2000. She joined VIA Media (now Mindshare) in 2007 as a strategist, she also participates in the business development. Triin is a very positively minded person, who always sees the bright side in everything. Through that she gives good and professional support and inspiration for the whole team.
Expertise areas: new business, media strategy, media buying negotiations, digital media
"'Simons cat' is a part of my free time at home. I love to create beauty with my hands, be it a ballroom dance dress or hairstyling, home repair or good taste experience. I like to enjoy time with my friends. Good friends - they are like a great treasure! Good music adds value for leisure time."
Piret has been in media business since 1996. She started as a print media specialist, then moved on to be an account manager servicing local as well as international clients. For the last ten years Piret has been working in VIA Media (now Mindshare), with one of our biggest client both as a media planner as well as an account manager. This has been a great opportunity to get experienced in a wide range of media, both in the traditional and out-of-the-box type of solutions. Piret is very precise, she gives polish to all her work wanting it to be perfect. Piret always thinks with you and constructively points out areas that need improvements and offers constructive advice.
Expertise areas: project management, client service, media strategy
"In my free time I enjoy most being with my family. I have 2 wonderful daughters and we do practically everything together, we travel, hike, rollerskate, cycle, ski, do handicraft, cook, go to theatre and concerts, watch movies and sometimes just spend good leisure time. My family is my hobby and passion."
Kati has been working in media business for 7 years. In 2004 she started as an office manager at VIA Media (now Mindshare). Due to Kati's ability to learn very quickly, she shifted to media planning and for the last 5 years she has been working in a Client Leadership team. Kati is outstandingly fast and efficient in her work. She seems to like the process of creating ideas and plans and executing them. That is much appreciated by her clients and colleagues.
Expertise areas: project management, client service, media strategy
"I absolutely love cooking – trying new tastes and making different kind of cakes, this is just the one thing I need after busy workdays. Perfect holiday is to travel around, discovering new places, doesn't matter where – sunbathing somewhere in a different part of the world or getting my adrenalin in mountains with snowboarding. At least once a year I must have it! And to do this with friends is just perfect."
Kadri has been working in media business since 1992. There is little that she does not know about media. She can support her junior colleagues with valuable advice and incorporate her knowledge into efficient media planning.
Expertise areas: project management, client service, media strategy
"Every free moment that I have I would prefer to spend in the countryside. There I feel that time has stopped, no stress at all, I can spend time with my family and don’t have to run anywhere. Beautiful nature, very peaceful, relaxing and fresh air. That’s what I love the most in life!"
Piret has been working in media business for 14 years. During these years she has built up a profound knowledge about media business specifics in Baltics. Currently, she is responsible for one of the biggest company accounts on pan Baltic level as well as internal training and consulting. Piret is very passionate about her work, she has achieved the level of knowledge that reaches far beyond media and communication. She wraps it all up into strategies and solutions for her clients.
Expertise areas: project management, client service, media strategy
"Good friends and good books are my hobby. But sometimes I really need my privacy and be alone - in this case a stroll in nature or bycicle riding works the best."
Katrin has been working in media business for 14 years. In 1997 she started as a media planner and soon was promoted to account manager's position. Katrin is especially skillful in multitasking, she works with a couple of accounts and is passionate about each of them, figuring out the best solutions to every one of them.
Expertise areas: project management, client service, media strategy
"I am carried away with theatre, love movies, enjoy books, devoted to improve my Spanish and absolutely adore my pets."
Loore-Britt has been working in media business for more than 5 years. She started as an office manager. In a few years she became an account manager and has been ever since. Britt has an attitude that everything is possible. She is a very kind, helpful and positively minded person. She likes to take an additional step in her work which eliminates all boundaries of the traditional meaning of a word "media".
Expertise areas: project management, client service, media strategy
"What I love the most? I love to help other people, even if they are complete strangers. If somebody needs help I will do everything what’s in my power to help this person, because I love when people are happy and I feel that I`m happy too when I can help someone. One of my best friends reminded me once that when we were little and we slept in a tent at night it was so chilly and I gave her one of my socks and told her “Then we are even, you are half cold and I’m half cold”. That’s me! I also love to spend time with children because they will give me good energy and all they do for you is coming from the bottom of their hearts and it’s so beautiful. If they hug you or kiss you or tell you something beautiful then they really mean it and I love this. My passion is also dancing, if I had two lives I would most probably be a professional dancer in my other life. In this life I just take dance lessons."
Merike has been in advertising business for over 17 years. She was working in marketing and in a creative agency for 12 years until 2006. Then she came to media business and joined VIA Media (now Mindshare) team. Merike has a special skill in incorporating the client into discussions and brainstorming which empowers the result. It makes the feeling of belonging to the same family very strong.
Expertise areas: project management, client service, media strategy
"I like travelling, movies and handicraft. I am absolutely passionate about all kinds of sports. Especially about rhytmical gymnastics, as in my younger years I have been seriously active in this field for 10 years. Well, at the current stage of age I am an eager watcher of sport event´s broadcastings, including Formula-1 races."
Helle joined Mindshare team in 2011. Currently, in addition to her work, she seeks Master Degree at Tallinn University of Technology in the field of marketing. Helle brings fresh and interesting ideas to our team. She speaks up, defends and offers ideas she believes in.
Expertise areas: project management, client service, media strategy
"Travelling is my passion – it allows me to experience a variety of different places and cultures; but it doesn’t even have to be another country, because Estonia offers so many beautiful countryside places, that fill me up with energy. On those trips, my best friend is my camera, which helps me to perpetuate my memories about the great times I have had. Another of my hobbies that I’m fond of is music – it has a power to blend in with my mood. I enjoy also going to live concerts, because the vibe live music has, can’t be compared to anything. The biggest steps that I have done to overcome my fears, is doing a sky dive – this feeling can’t be put into words and I can assure you, that this won't be the last time, when I will have that indescribable feeling."
Monika has been working in media business for 5 years. In Mindshare, she is responsible for media market research and overviews as well as Mindshare`s online survey tool Mindscan. Monika is a great support to all our team. She is very conscientious and always finds a solution to every question or a problem.
Expertise areas: audience data analysis, development of sociological and marketing surveys
"I enjoy spending time at my summer house in Võsu. There, away from the city, I can fully relax and forget all troubles. I love to spend time with my friends, travelling, books and movies. I really like fishing and there is nothing better, than a hot sauna in a cold winter night."
Ervin has been in marketing business for 16 years and joined Mindshare family in 2010. Currently, he is responsible for digital part of media mix which comprise strategy, planning and analysis. Ervin is a person who very often comes up with a good and surprising idea for a campaign. He is thinking out of box and doing it very well.
Expertise areas: digital strategy and solutions, web projects development and coordination
"I really like to read a lot, even with all the busy lifestyle. Listening to music is one of my most favorite hobbies, I constantly try to find new bands and music available. The internet offers almost limitless possibilities to get the information about everything I like, either it is about music, travelling, movies or new trends in digital media. 19 years ago I formed a social club with my friends to honor a noble drink, oldest alcoholic beverage in the world - beer. I have been active in this club since then, being a member of the board of this club. I have to have sea nearby since I'm from Hiiumaa where sea is always near and I can walk on beautiful sandy beaches just by myself. "
Tauri is specialized mostly in Display advertising and SEM. While ambitiously working in media field, Tauri is also pursuing his BA in public administration. Although young and new to media business, he is very cooperative and offers “youthful thinking” and fresh ideas for the campaigns.
Expertise areas: web planning, optimization and analysis
"I spend most of my free time playing guitar and watching old black and white horror movies. I also enjoy reading and listening to punk and hardcore music."
Kärt has been working in media business for 12 years. In 2006 she started as an Project Manager in OOH at VIA Media. 2010 she also started working on BTL solutions for clients. She is the one for whom the day is never too rainy to grab the camera and take pictures of sites or interesting things for the client in order to improve the campaign with the additional "something".
Expertise areas: media research, analysis, media planning and buying, coordination and client service
"I have super family and I love spending time with them. I can´t cook, so I am spending my free time rollerskating :) "
Maie-Liisa has been working in media business for 4 years. In 2009 she completed her studies in the University of Salamanca, Spain. Then she re-joined Mindshare. She takes care of media proposals preparation, campaign planning, optimization and analysis. Maie-Liisa is very determined and only the very best is good enough for her clients.
Expertise areas: media research, analysis, media planning and buying, coordination
"Although it has never been scientifically verified, I believe that I am 50% Estonian, 50% Spanish and just 100% human :-) I’m truly passionate about anything that has something to do with the Spanish language and culture, but I also enjoy cooking, watching movies, reading books, travelling and learning other foreign languages. I like being around people, they make me feel inspired and motivated – in the end, life is not just about experiences, but enjoying everything with the dearest people around you!"
Katrin has been working in our agency as a media planner since 2006. She is very efficient in her planning work, her advice and opinions are valuable to our team.
Expertise areas: media research, analysis, media planning and buying
"I spend my free time reading books. And if I get tired of it then... I take another book."
Helen has been working in financial area as an accountant for 8 years. Since 2006 she has been a chief accountant of VIA Media. Helen is a helpful person. She has become skilled in the full range of bookkeeping.
Expertise areas: finance, accounting
"My passion is traveling. I have travelled so far mainly in Europe, but I hope to see also further interesting places in the future. I like to read the books, especially biographies and detective novels. I do also a bit of sport: I go to BodyBalance class, but my newest hobby is Nordic Walking."
Ave joined Mindshare team as an office manager and by now she has been working in media business for 4 years. Ave is a bliss to our office, as she makes everything run smoothly and there really is not a thing that she cannot organize or take care of.
Expertise areas: personnel management, office management, media monitoring, events, client service
"I´m inspired by many different things. Sometimes I get the mood to cook something interesting, sometimes I get the camera and try to catch a good picture. Also you can find me sitting by the lake holding a fish hook. And who doesn´t like travelling."