Kristine has been working in the advertising industry since 1997, starting as a media manager in the media department of an advertising agency. In 2001 Kristine came to the media agency VIA Media (now Mindshare) as an account manager for the agency`s biggest international client and later was promoted to account director and supervisor of media strategy in the Baltic region. In 2004 Kristine took the position of managing director and member of the board in the agency. In 2009, she actively supported the start of the cooperation with the Mindshare network in the Baltic states. Kristine has also been in position as a board member of the Latvian advertising association (LAA) for over 2 years and is a member of the LAA board of ethics. She believes that the media industry now is more interesting than ever - fast development of technology and consumer habit changes doesn't leave room for routine - it is never boring!
Expertise areas: Client and media relations, company vision, HR, supporting communication strategy development, supervision of client service, supervision of media buying negotiations, agency management.
"I love cooking - good food and wine is my passion behind work. Finding the perfect match between food and wine is utter bliss! Traveling is where I get my inspiration and motivation - surfing and snowboarding is a must do at least once a year."
Uldis joined Mindshare in the summer of 2011. He has been in the business for more than 13 years, working in a media and creative agency as a strategic planner and account director. Also, for the last couple of years Uldis has been exploring the client side as the head of marketing for a retail company and has participated in several marketing consultancy projects. Now Uldis has decided to come back to his roots and continue his work in a media agency. His experience, thought out and deep analytical skills is a good addition to our Client Leadership team.
Expertise areas: project management, client service, communication strategy and analysis.
“What I like? Definitely sports - jogging and basketball (however, lately I have dedicated disapprovingly little time for this) and the more people - the better and more fun. As well as that, I like Dave Matthews Band. With this music I can wake up in the morning and go to bed in the evening and my biggest dream is to see their concert somewhere in the States.”
Vita has been working in the media business for more than 16 years. In 1998 she started as a media planner for VIA Media (now Mindshare) and in 2001 she became an account manager. In 2004 Vita was promoted to account director and is currently working in the position of client leader with major international and local agency clients. Throughout the years Vita has formed a deep understanding of specific client businesses and categories as well as media trends. Vita is highly engaged in what she does and she has an extremely high sense of responsibility.
Expertise areas: project management, client service, media strategy
"Speed and art are 2 things I like. Fast cars and bikes, skiing yet at the same time I can cry from happiness looking at impressionist paintings. I`m inspired by aesthetic things and I admire people who stand out from the crowd due to their style and brainwork."
Aija graduated from the BA School of Business and Finance with a degree in Finance, worked as an intern in one of the largest audit companies, and later continued in banking - marketing and segmentation division. In 2009 she began a career in advertising with Mindshare as a client leader assistant. Aija has shown fast development since then and soon after joining our team was capable of coordinating big scale projects and became a client leader herself. Aija is a fast learner!
Expertise areas: client service, project management, project coordination.
"I`m inspired by all the simple things that happen every day, but my passion and biggest challenge is my English Beagle dog - Snoopy. During the summer we drive (ears fluttering out of the window) in a small Mr. Bean car to play beach volley - I love volleyball and have been playing for more than 10 years now!"
Madara joined Mindshare in the summer of 2011 as a client leader assistant after graduating from the Stockholm School of Economics and receiving a B.Sc. degree in economics and business. During her studies Madara worked as an intern in several companies in the field of research, marketing and project management. Madara has shown a desire and passion to get to know the marketing and media industry better and we feel that she will become a strong addition to our Client Leadership team very soon.
Expertise areas: project management, project coordination.
"My passion is science - especially physics and astronomy; I read several science magazines as well as seek related information from other different sources. I cannot imagine my day without reading news, especially related to politics and economy. In weekends I use to travel around Latvia with my friends or (when bad weather) we watch some movies or go to theatre."
Gunita has obtained a Master's degree in sociology. Since 2004 Gunita has worked in market research, both for a market research company as well as a media agency. In addition, she has experience of media planning and working as a sales assistant. Gunita joined Mindshare in 2012 as head of research, and she is also responsible for Mindshare`s online survey tool MindScan and cooperation with the industry data provider TNS.
Expertise areas: all sorts of audience data analysis, development of sociological and marketing surveys.
"I`m a great book lover, I am inspired by travelling around Latvia and other countries. My hobbies include horse riding and a variety of activities during the summer near water. I am relentless, so I surely reach everything I intend to"
Ansis started his career in the advertising industry as a media planner at an internet media agency in 2007. Showing a keen interest in web technologies, he quickly rose to become the Business & Development Director in late 2008. He joined Mindshare in October 2010, when the company decided to strengthen its digital capacity and since then is one of Mindshare`s key digital experts.
Expertise areas: Development and management of web projects, digital strategies, web solutions.
"I love being outdoors - internally screaming and clapping hands when I see mushrooms, fish or when I can just sit somewhere quiet and watch grass growing. A meaningful holiday for me is one where I can spend time by a river with an angling-rod or when I can walk across a swamp or n-miles through the woods, because someone has said that there is the best place for getting mushrooms!"
Elīna has been working in media business for 5 years. Since 2006 she has been responsible for TV planning and then later became head of TV planning. At present she takes care of of TV strategy development for all agency clients. Elina has shown a huge ability to handle stressful situations and manage relations with TV stations as well as organize and supervise the agency`s TV planning process.
Expertise areas: TV campaign strategic planning and analysis, negotiations and relationships with channels, sponsorships.
"I like active recreation in nature - hiking, staying overnight in a tent and fishing. I'm gradually acquiring culinary and confectionery skills for a tastier life!"
Tomass has been working in advertising for more than 5 years. In 2008 he joined VIA Media (now Mindshare) as a senior TV Planner. In 2010 he became a digital planner in the newly developing digital department and since then has shown a really keen interest in every aspect of digital.
Expertise areas: web planning and buying, digital data analysis, negotiations with internet media.
“You can find me in the gym on regular basis. Also, I love playing tennis and enjoy barbeque garden parties! Besides that I`m also interested in computer gaming and anime (Japanese animation). My favorite music styles are rock, grunge and alternative.”
Elina Krauze started in 2007 as an account director assistant in media agency. Later on she moved to media planning and in 2010 became a Mindshare team member. Currently, she is responsible for media planning & buying as well as media strategy. Elina is always ready to deliver the best results and is eager to manage every difficult situation at work.
Expertise areas: media planning, media buying, negotiations with media, project coordination with media.
"I like theatre, easy-going movies and books for inspiration and for simply having a good time. I like being near the water in the summer time and going to a Latvian sauna."
Jūlija started her carrier in the media agency in 2006 as office manager, where she got to know the agency business and could use this knowledge during her studies at university. Since 2008 Jūlija has proved her abilities as a media planner and account assistant, as well as working on the media side. Now Jūlija is back in the agency business at Mindshare and is responsible for media planning.
Expertise areas: media planning, media buying, negotiations with media, project coordination with media.
"When spring comes, I like to start my day with a morning run that gives me energy and liveliness throughout the day. I also love to travel the world and to experience unforgettable moments that each journey brings. However, most of all I like having a good laugh with my friends to experience this special atmosphere that I can only enjoy being with them. I prefer to spend peaceful and relaxing moments with my family or reading some book."
Karlis joined Mindshare in the autumn of 2011. Previously he was working as a sales team leader in one of the leading media holdings, being responsible for media negotiations with agencies from the media side. His knowledge and experience gives Mindshare a much better understanding of cooperation with media and allows us to improve media trading capabilities. Karlis' main responsibilities are running media operations within the agency as well as leading the agency's planning and buying team.
Expertise areas: media relations and trading - agency/client negotiations, coordinating and supervising team of media planners and buyers, media operations.
"I do snowboarding and skiing in winter time. My hobby is guitar playing. In my free time I`m mowing a lawn in my garden and raising my Bernese shepherd dog"
Julija has been working for Mindshare since 2008, which is her first working experience in the advertising industry. Julija is responsible for TV planning and buying. What she loves about her job is that it is challenging and there is always something new to learn.
Expertise areas: TV planning and buying, TV project coordination with stations.
"I`m inspired by many different things, but one of them is photography. I love to capture children, animals, landscapes and events and I`m willing to learn more photographic techniques and methods in future. I`m also interested in fashion, I like to read books on the biography of fashion designers. It is interesting to know how it all started. These life stories inspire me for setting higher goals and keep focus on them."
Inga is a newcomer to media business. In 2010 she had an internship at Mindshare Latvia as a research assistant. Inga proved herself as a credible young specialist and after the internship joined the Mindshare team as a principal member. Now she continues as a research specialist and TV planner.
Expertise areas: media research, analysis, TV planning and buying, TV projects coordination.
"From leisure activities I prefer jogging - two years ago I participated in a half-marathon distance and in the next 3 years my goal is to run in the Paris marathon! My absolute weakness is theatre, I follow and attend every new show that appears."
Laima is studying public relations and advertising. She joined Mindshare this summer. Before that Laima has been actively participating in several projects and community activities - e.g. as member of parliament election commission. Laima`s social activity was one of the reasons we invited her to work with us and she has proved to be a perfect addition to our digital team.
Expertise areas: web planning and buying, digital data analysis, assisting on web projects.
"My biggest passion is culture - movies, theatre, photography, art. My favorites are mostly classic films, film noir and European cinema. I`ve seen more than half of the IMDB top 250 films list. Vacation and leisure time I spend on bike, going for longer trips or just cruising around city. In everyday I`m swept away by cooking and experimenting in the kitchen, enjoying both the process and the moment when the first aroma appears in kitchen - I love Mediterranean cuisine. I am inspired by people, therefore, like to read autobiographies and extensive interviews."
Dace started as an accountant 15 years ago. She has been working for local as well as large international companies since then. Dace joined Mindshare in 2004 and has been working here since then by taking responsibility for the agency`s finance and accountancy management. Dace is precise and always strives for perfection in all that she does as well as demanding it from others.
Expertise areas: finance, accounting.
"I`m inspired by nature - I like everything linked to nature - hiking in summer and autumn and cross country skiing during winter."
Mindshare is Līga's first working experience - she joined as a trainee in September 2010. By learning everything quickly, which is required for the business, she earned the position of CFO assistant. Generally, Liga is responsible for keeping order of all agency project-related papers.
Expertise areas: accounting.
"Free moments I spend with my family. I like to cook some tasty food after finding interesting recipes. I enjoy mushroom and berry picking, going out with my family and watching movies together."
Ieva joined Mindshare in 2011, because she wanted to be part of an agency and prove herself in this area. She has previous experience in the project management field. Ieva is looking for challenges and development in the future. Her current responsibilities include the daily organization of office work, and being the heart and soul of the company.
Expertise areas: daily office work, advertising material trafficking, assisting client service management and administration on daily issues
"I love skiing, playing golf, hot summer evenings, dancing till the morning, singing along to my favourite songs as loud as I can, cooking delicious snacks which afterwards I can eat while watching great movies, and enjoy the delights of nature at my country house. I can’t imagine summer without travelling and me without laughing – after a good laugh I have the energy to do anything"