Giedrius has been working in media business for more than 15 years. He has been leading VIA Media (now Mindshare) since 1998. He has successfully contributed to bringing Mindshare Worldwide network to Baltic states in 2009.
Expertise areas: client and media relations, company vision, HR, supporting communication strategy development, supervision of client service, supervision of media buying negotiations, agency management
"Fishing is the best way to relax as well as cooking. I love to prepare meals and I do this with a double pleasure in my country house. And yes, I can’t imagine it being perfect without a cat: home without a cat is just a house!"
Before joining Mindshare Baltics in 2010, Linas has been working in radio and online media sales for more than 4 years. Besides strong analytical skills signified by master degree diploma in Economic Analysis and Planning, Linas is of highly inventive nature. The mix of left and right brain power is essential in his current position in Mindshare.
Expertise areas: online media strategy, client service, sales
"I am a bit of a sports junky - basketball, volleyball, badminton, tennis. And I always keep score! Softer side goes to classical guitar and salsa dancing. Lazy Sunday mornings are dedicated to good movies."
Inga has been working in media business for 13 years, 12 years of them at VIA Media (now Mindshare). She is the leader of one of Mindshare key clients' Digital Hub for more than 10 markets, is responsible for strategic planning, pan-Baltic projects, junior staff training and is Mindshare's Mbassador in Lithuania. Inga's experience and deep insights into the market are of indispensable contribution to Mindshare Baltics team work.
Expertise areas: media strategy & planning, pan-Baltic media planning, client service, digital, research and analytics.
"I'm a happy person: my work is my hobby (at least one of them). But for a switch and inspiration, I really love off-the-tourist routes, where you can feel the real flavor of the country. For a quieter switch, I exchange my Blackberry and Apples to blackberries and apples in a quite little place outside the town. It’s relaxing indeed!"
While studying business management at Vilnius Gediminas Technical University Irma was traveling a lot in order to see the world and gain experience as she is interested in cultural differences in business and daily life. Irma stayed in the Unites States for some time and afterwords she went to Germany in order to write bachelor theses there. Before joining Mindshare team Irma worked at the MTG - the biggest TV channel group in Lithuania.
Expertise areas: media strategy & planning, pan-Baltic media planning, client service, digital, research and analytics.
"I can sit in a car alone and drive for hours while listening to different music - from rock to lounge, from jazz to r'n'b. I can tell you a little secret - I always sing while driving alone (and sometimes I even sing with Britney Spears!). Music and places that I go, people that I meet inspire me to search for something beyond comparable and enjoy all the experiences of the life."
Eglė started her career in media business in VIA Media (now Mindshare) and has been working here since 2004. Being a quick learner, she is now responsible for one of the biggest Panbaltic accounts. Eglė has completed her studies of International Business Management at L'Ecole Superieure De Commerce et de Management in France and Vilnius University, and has a master degree in International Marketing.
Expertise areas: media strategy & planning, pan-Baltic media planning, client service, digital, research and analytics.
"The source of my inspiration are people I work with - their brilliant ideas, theories and thoughts. I'm happy I can learn and grow among them. I also love to study something completely new and non traditional, that's why you can meet me in sailing courses, ceramic studio, or ballet lessons. And traveling is a must - somewhere up North, by the sea, where I could practice my nautical knots!"
Jaroslav has been working in Mindshare Baltics since 2003 (except of 6 months of educational break in 2008 when he studied in Marseille, France). Jaroslav has been working in Business Planning in Mindshare for 4 years where he was in charge of research and analysis. His analytical skills are highly important for bringing numbers to life and digging for insights while working in Client Leadership team with biggest Panbaltic and local Mindshare clients.
Expertise areas: media strategy & planning, pan-Baltic media planning, client service, digital, research and analytics.
"Hm, what I like? Sounds like a very hard question to me but I'll tell you something about jogging, more precisely – two things what happens when running half-marathon. Runner’s high, when you feel like almost flying despite the fact that you still running; and to find out that you could push yourself mentally and physically when your body is screaming to stop moving immediately."
Justas joined Mindshare Baltcics Research Team in 2010 and is responsible for internal research projects, Mindshare`s online survey tool MindScan, monthly and quarterly Panbaltic market overview. Being a graduate of Econometrics in Vilnius University, Justas has a strong theoretical and practical background in econometrics modeling.
Expertise areas: data analysis, reporting, research coordination, automation
"I like to spend my weekends outdoors. Hiking in summer and skiing in winter are my big passions. It's a good chance to find me on a basketball court, playing table games or dancing lindy hop on regular evenings."
Deividas has joined Mindshare Baltics Business Planning team just after Econometrics master program graduation (Vilnius University) as an intern. He impressed Mindshare team with his graduation thesis on TV rating estimation, thus was immediately offered research assistant's position.
Expertise areas: applied statistics and econometrics, media market research.
"My life is pretty active: I love playing football, basketball and all other kinds of sport. It relates to my motto: to play a fair game – in life, everywhere. Movies and books also cover a large part of my life and ... of course chocolate and similar sweet stuff are refreshment to my soul."
Egle has been working in advertising business for 7 years. Prior to joining Mindshare Baltics team as a digital account director and strategist, she has been working on creative agencies' side and digital developers shop. Egle has a background in International Economics (Vilnius University) and Account Planning (Miami Ad School). Currently, Egle is responsible for pan-Baltic online projects, internal training and is a representative of Mindshare Digital Nation in Lithuania.
Expertise areas: online media strategy, web production, training
"What inspires me is discovering links among things which may seem distant from each other. Otherwise, what’s common between learning Mandarin Chinese, Semiotics of the Web and Contact Improvisation? Probably, linking things is a deeply embedded reason why I’m into hypertext so much."
Daiva joined Mindshare Baltics at the time, when Internet has been considered as an innovative media, thus, BTL and OOH planning were her main responsibilities. During 5 years spent in Mindshare, Daiva has been working with biggest company's clients and currently her primary focus is online media. Daiva is a highly valued member of Mindshare Baltics Invention team because of her professional skills combined with collegiality and high sense of responsibility.
Expertise areas: online, OOH, BTL media planning, buying and optimization, post campaigns, negotiations, analytics.
"My favorite moto is "nothing is constant except the change" - I enjoy trying new things. Meeting challenges is what really inspires me."
Before joining Mindshare team Eglė worked at the MTG - the biggest TV channel group in Lithuania. Eglė seeks for master degree in the field of Economics. If you want to know what is happening next, you should look at Eglė - she's the first one to try new things and definitely belongs to the group of trendsetters.
Expertise areas: media research, TV, radio, print planning, buying and optimisation, post campaigns, negotiations.
"My guilty pleasure - dance programs, from most popular LT TV shows "Sok su manim" to "So you think you can dance Australia", from "Dirty dancing" to "Black swan". That is why my daily inspiration is dance and music."
Prior to joining Mindshare Baltics Ringailė started her career in Lithuanian Marketing Association and during various marketing conferences improved theoretical knowledge on advertising business. Ringailė is a dedicated and hard-working team member, which enables her to be a quick-learner on the job and deal with any stressful situation one may face.
Expertise areas: media research, TV, radio, print planning, buying and optimisation, post campaigns, negotiations.
"I enjoy the rush of adrenaline and excitement of sky diving. In other times I'm rather a calm type of person: I find pleasure in reading books, good theatre and Sinatra."
Andrius has been working in marketing area for almost 3 years, part of which was spent in one of the leading marketing agencies in Gran Canaria, Spain. In Mindshare he is responsible for planning and implementation of online, OOH and BTL solutions. During his almost 2 years experience in Mindshare Baltics, Andrius has proved to be a quick learner as well as responsible and dedicated team member.
Expertise areas: online, OOH, BTL media planning, buying and optimisation, post campaigns, negotiations, analytics.
"There are two biggest passions of my life. Cuban Salsa which i practice more than three years already, and travelling (over 30 visited countries in 4 continents)."
Justinas started his career in 2008 in market research company AC Nielsen Baltic, where he worked as a research coordinator. In 2010 Justinas became a part of Mindshare Baltics The Exchange department as ATL media planner. Due to his superior communication skills and good sense of humor, Justinas is a cherished Mindshare team member.
Expertise areas: media research, TV, radio, print planning, buying and optimisation, post campaigns, negotiations.
"I like colourful life with music and karaoke parties. I'm interested in sport, sailing and aviation. I am a big fan of basketball team Kauno Žalgiris."
Alvydas is the most experienced employee, who takes care of daily office operations and administrative procedures since the establishment of our company. That's why he is able to answer all kinds of questions, such as "how?", "where?", "when?".
Expertise areas: office management, logistics
"I enjoy driving as it gives me a possibility to observe the city from a different angle - via front glass of the car. Then I can feel a changing city vibe and people's moods in streets."
Vaiva has as strong background in the fields of law and social work. She has joined Mindshare team after more than 6 years of experience in an ad agency where she has been responsible for managing internal office processes, legal issues, personnel management and coordination of non-commercial projects. Currently, she takes care of legal and personnel issues as well as coordinates media track. One would notice immediately, when Vaiva has a day off!
Expertise areas: personnel management, office management, media monitoring, events, client service
"Quite unexpectedly, I've discovered gardening as my favourite spare time pursuit. It gives me a pleasure of nourishing and nurturing. Decoupage, reading books and dancing are also in my TOP list of free time activities."
Laura has been working in the financial area for 13 years. During the time in Mindshare Baltics team she proved to be excellent in handling the financial side of the company. Laura is definitely balanced left and right brained type of person as she currently studies Visual Arts in Vilnius Academy of Arts: some of her works can be spotted on Mindshare Baltics website.
Expertise areas: accounting & finance
"I enjoy observing the world via lenses of photo camera: each detail, usually overlooked; movement of rays or scenery of shadows. I love learning languages and traveling to meet other people from other countries - it makes me see things from the different angle; by cognizing others, I find more about myself."