Postimees.ee launched CPM selling

On May 16 Postimees.ee launched its new and improved web concept. The biggest change is the transition to a new buying format - CPM. For Estonian advertising market it is a major step forward towards global media buying standards, as until now a " day buying" has been the sales format. Buying contacts instead of days enables advertisers a more optimal and efficient way to plan digital advertising. Dispelling impressions over the campaign period depending on the set goals is yet another advantage of buying CPM.

Mindshare Estonia is warmly welcoming market-improving changes and evolution in the digital field. It is most interesting to observe what impact this first step will have on the Estonian digital market, we at Mindshare believe it to be a trend setting step and we expect to witness all Estonian digital market to follow. Mindshare is willing to contribute to the process and future of advanced buying formats.

Web users will notice also changes in Postimees.ee layout, which has a new design and site navigation has been improved to be more user friendly.