“Cherry Media Group” estimates that Group Buying market in the Baltics is as large as 25 million Euro and accounts for about 130 000 active customers.

In retrospective, there are core differences in the way Group buying businesses operate in the Baltics. Such ventures as “Groupon” are usually used by producers to attract new customers and expand the business; this means investing money and using it by the principles of advertising.

However, in the Baltics, group buying websites are used as another marketing channel and generate main profit.

Baltic audience is also much more flexible and volatile when talking about newsletters – people are voluntarily singing up for the offers, while the audience in Western Europe and US needs to be fueled with a lot more offers and carrots on the stick.

Once more, the numbers go like this: 130 000 active users, while twice as much is signed up for the daily offers. Lithuania accounts for the biggest market share.

 

“Cherry Media Group” estimates that Group Buying market in the Baltics is as large as 25 million Euro and accounts for about 130 000 active customers.

In retrospective, there are core differences in the way Group buying businesses operate in the Baltics.

Such ventures as “Groupon” are usually used by producers to attract new customers and expand the business; this means investing money and using it by the principles of advertising. However, in the Baltics, group buying websites are used as another marketing channel and generate main profit.

Baltic audience is also much more flexible and volatile when talking about newsletters – people are voluntarily singing up for the offers, while the audience in Western Europe and US needs to be fueled with a lot more offers and carrots on the stick.

To summarize: 130 000 active users, while twice as much is signed up for the daily offers and Lithuania accounts for the biggest market share.