Augmented reality with Lynx Angel Ambush
Mindshare UK won its first Bronze Outdoor Lion for Lynx Angel Ambush by creating an augmented reality digital outdoor campaign to bring to life the seductive effect of Lynx Excite, the fragrance so tempting “even angels will fall”.
.....................................................................................................................................................................
We are proud to say that Mindshare went beyond media at Cannes 2011 scooping a total of 3 Gold, 2 Silver and 1 Bronze award across Cyber, Titanium and Integrated, Media and Outdoor categories at this year’s Cannes Advertising Festival, which was in more categories than any other Media Agency in Cannes.
Other Cannes Lions 2011 winning cases are Nike’s “Write the Future“ (Gold Titanium and Integrated Lion, Gold Cyber Lion), Brand Collective’s “June 16th 2014” (Gold Media Lion), Mindshare Turkey pitch presentation for "Koc Group"(Silver Media Lion) and LG Electronics “Washing Tunnel” (Silver Media Lion).
Mindshare Tunisia was credited for work on Brand Collective’s campaign “June 16th 2014”, the campaign picked up a Gold Media Lion.
The NIKE Write the Future campaign was launched primarily using social media.
To win the pitch for Turkey’s biggest company against 10 other agencies, with no face to face meetings allowed, we had to prove we could do amazing things with media that no other agency could.
As the credited media partner for LG Electronic’s “Washing Tunnel” campaign, Mindshare South Africa also scooped a Silver Lion in the Media Lions category.
News archive
| 2011 | July |
Special Report
Google's been busy redesigning and rethinking it's products, here's a quick look at few of them.
Read more